College of Business {College of Business}

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Management Professor Norma Carr-Ruffino publishes book

News + Events : Management Professor Norma Carr-Ruffino publishes book

10/12/2010

Leading Innovation (Pearson Education, 2010) weaves together information about what leaders must do to establish team cultures that allow creativity and innovation to thrive—and how these leaders become role models by developing and expanding their own innovative skills. Innovative leaders must lead teams and organizations through paradigm shifts in a global high-tech network economy that demands continuous innovation.

They lead teams through the Innovative Process, using both rational mind and creative mind. They break through typical mindsets to recognize new patterns, connecting the dots and making sense in new ways. They work on visualizing the not-yet seen and intuiting the next new thing.

Leading Innovation is a book that takes students through the steps to building these skills and mastering these tasks, which are required of today’s leaders.


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