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College of Business implements two-year Business and International Education (BIE) grant

News + Events : College of Business implements two-year Business and International Education (BIE) grant

10/11/2010

On August 1, 2009 the College of Business at San Francisco State University started implementing a two-year Business and International Education (BIE) grant from the U.S. Department of Education. The BIE Program consists of two curriculum projects designed to enhance the international business education of our students, and three community outreach projects designed to improve the international trade capabilities of small Northern California wineries.

One academic project focuses on the need to develop a digital collection of high quality, online teaching modules to improve the pedagogy of our Business Japanese and Business Japanese Writing courses. A second academic project entails developing new academic curricula to enhance coverage of emerging economies at the MBA, EMBA and the undergraduate levels.

One community outreach project will develop an international branding strategy for Northern California wine regions to help small wineries market their products more effectively in global markets. Education and training materials will be distributed to the wineries through the Internet, workshops and seminars. A second community outreach project is designed to identify and develop managerial knowledge and skills needed to increase international wine tourism to small wineries in Northern California. This project will utilize training seminars and other resources geared explicitly to help small wineries in Northern California learn how to attract more international wine tourists. In the third outreach project, we will develop international trade case studies of small Northern California wineries to be used in training programs to help improve managerial skills needed to compete in the global market.

The industry’s oldest (since 1935) and most prestigious trade organization, the Wine Institute, is our official grant partner and will provide key support for all of our outreach projects.

For more information, see http://bie.sfsu.edu/


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