Marketing students score scholarships from Target Corporation
News + Events : Marketing students score scholarships from Target Corporation
Four students from Marketing Professor Ian Sinapuelasâ€™ Retail Management class each received a $1,000 scholarship from Target Corporationâ€™s case study competition at a presentation held in the College of Business on May 11, 2010.
The winning team of Ryan Killough, Deidra Moseley, Melanie Reilly, and Laura Trinh presented strategies, collectively called â€œA New Face,â€ that position Target as a leader in the cosmetic industry and in the eyes of the Target guest.
Case Study Competition
Targetâ€™s case studies are designed to expose students to actual challenges faced by retailers today, and to encourage students to incorporate a full semesterâ€™s worth of learning into their proposed strategies. This yearâ€™s case study was on improving Targetâ€™s merchandise and value statements to remain competitive within the cosmetics department. The winning teamâ€™s suggestions include in-store cosmetic ads, out-of-stock stickers, redesigning brand labels, and enhancing the full customer experience.
The studentâ€™s efforts are judged on feasibility, creativity and originality of ideas. This year four teams of four students each presented to a panel of local Target store executives. The panel overall was very impressed with the studentsâ€™ attention to detail, creativity, and level of professionalism.
Student Perspective and Experience
Asked about their experience working on the project, Ryan, Deidra, and Melanie are happy to share. Ryan believes that â€œthe Target project gave him an opportunity to work on current issues which stimulated learning and creativity.â€
Deidra was very optimistic even in the beginning of the semester, her team â€œhad a feeling that they could do really well, if they just put their minds to it. From the very start, they loved working on this project, for they had to use their creative side.â€
For Melanie, presenting in front of store executives was motivating because it â€œallowed us to become passionate about this project, and during the process my group and I created a bond with each other because we truly believed in the effectiveness of our ideas.â€