College of Business {College of Business}

Image: Photos of SF State students

Marketing students are part of the recycling campaign BayROC

News + Events : Marketing students are part of the recycling campaign BayROC

09/25/2009

Bring your own bag. Make it a habit and grab it.

These are the refrains in student-produced television and radio advertisements airing this fall throughout the Bay Area. This public education campaign waged by the Bay Area Recycling Outreach Coalition (BayROC) aims to help the environment through these simple reminders, such as talking to customers about the importance of reusable bags, and signing a pledge that they will remember to bring their own bags when they shop.

Television ads will run on Comcast channels (Animal Planet, Discovery Channel, Food Network and more) and some local stations.

To learn more about reusable bags and the BayROC campaign, see Bring Your Own Bag.

igotmybag.com To read about how a multi-disciplinary class (Marketing and BECA) created a suite of radio, television and print advertisements for a nonprofit organization, see Department of Broadcast and Electronic Communication Arts.

got your bags?Alum Carolyn Hom, (B.S. Marketing, '09), said her advertising, creativity and production class asked teams of students to design pro-reusable bag ad campaigns for BayROC. CBS 5, 09/23/2009

SF State student volunteers outside Andronico's market on Irving St. in San Francisco

SF State student volunteers outside Andronico's Market on Irving St. in San Francisco

Got your bags? resuable pledge

Many people have pledged to bring their own grocery bags when shopping


Share this story:

SF State Home