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Associate Prof. Judi Strebel in the News

News + Events : Associate Prof. Judi Strebel in the News

07/21/2009

In a study co-authored by Associate Professor of Marketing Judi
Strebel
, researchers explored consumer reaction to unexpected
promotional gifts. For Westerners, an unexpected gift reinforces feelings of control over
their environment. For East Asians, it indicates
imbalance and prophesizes bad fortune. Thaindian News 07/21/2009


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