Programs : Internships
The internship program provides marketing students the opportunity to earn academic credit (MKTG 567, Internship in Marketing, 3 units) for appropriate work experience. An internship class is an important part of the electives available to undergraduate students who are exploring career opportunities in the marketing field.
Internships cover all aspects of the marketing field—advertising, public relations, promotions, and direct marketing. Most employers are looking for 10 to 20 hours per week, and all require students to have had at least one marketing class and a good understanding of the areas mentioned above. All internships are supervised by marketing professionals who provide a learning experience with hands-on training. Internships are generally for one semester, but some may extend beyond. There is no commitment by the employer to offer the student a full-time job following the internship.
The student is responsible for finding a marketing position with a professional organization reporting to an executive willing to support student learning. A minimum of 10 hours/week of employment is required for a minimum of 10 weeks. You can do less than 10 hours in some weeks, but it must average out to 10 hours/week. Day-to-day work must involve marketing tasks that contribute to your knowledge about products and services, pricing, advertising and promotion, distribution, marketing research or planning. The day-to-day work must be done during the current semester.
In addition to day-to-day tasks, with the consent of the work supervisor, the student must pick a specific, solvable, marketing problem the organization is faced with, analyze and research the problem and recommend solutions to the problem. Problems are often diagnosed by looking at performance of organizations or products and services in the marketplace and looking for underlying causes. In the past students have worked on problems such as how to improve awareness, client relationships, customer service, web sites, or implementing and testing some new marketing process, among others. If your internship is with a consulting or marketing services organization, you may take on a marketing problem faced by one of their clients.
Your work duties and your supervisor must be located in the San Francisco Bay Area
It is the student's responsibility to obtain the qualified position. There are many sources of marketing internship listings:
- College of Business Internship and Volunteer Listings
- SFSU Career Center web site
- Binders in the CoB Career Resources Room, BUS 137
- Career Center, Student Services Building, Room 206
In addition, student's are encouraged to use other web sites or personal networks to obtain a marketing internship, or cold call on an organization that is of interest to you. You have to make contact with the organization, submit a resume, interview with them, and show them the course syllabus.
If you (or your prospective employer) have questions about whether the internship meets the guidelines in this syllabus, feel free to contact me (or have your prospective employer contact me) by email or phone.
While many internships are with small businesses and non-profit organizations, full-service ad agencies, public relations promotions, and broadcast companies are looking for students as well.
MKTG 431, appropriate employment, and instructor approval. The MKTG 431 pre-requisite cannot be waived to ensure students have the basic knowledge to do well in your marketing internship. .
For further information regarding the internship program, contact:
Professor: Kathy O'Donnell
Phone: (415) 338-2281
Location: SCI 368