Programs : Overview
A concentration in marketing prepares students for career opportunities in business firms, non-profit organizations, or government agencies. The program provides a basic foundation of business concepts and practices, as well as specialized courses in advertising, retailing, sales management, Internet marketing, and marketing research. Career opportunities can be found within sales and sales management, marketing research, product/brand management, retail management, advertising, merchandising, public relations, government sales, and non-profit agencies.
The Marketing Department offers a Bachelor of Science in Business Administration degree with a Marketing concentration. A minor in marketing is also offered. For more program information, see Programs : Undergraduate.
The Marketing Department offers a Master of Business Administration (MBA). For more program information, see Programs : Graduate.
Marketing Department students have the opportunity to earn academic credit for appropriate work experience. For more internship information, see Programs : Internships.