College of Business : Marketing Department : How to attract, train and retain Millennials
How to Attract, Train and Retain Millennials (twenty-somethings) as Sales Professionals
A panel of accomplished business professionals will discuss challenges in recruiting, training and retaining members of the millennial generation as sales professionals and share their best practices.
The millennial generation, consisting of those born in the 80s and early 90s, is now entering the workforce in large numbers and posing opportunities and challenges for businesses.
This event is designed for business professionals in sales-related and human resources functions. Registrants are invited to participate in a networking reception preceding the 90-minute moderated panel discussion.
Details
Wed., Nov. 16, 2011,
5:30 to 8 p.m. (reception 5:30; panel at 6 p.m.)
San Francisco State University Downtown Campus
835 Market Street, Suite 550
San Francisco, CA.
Directions and Parking Information
$25.00 per person
About the Panelists
Sarah Ciccarello, Vice President Customer Marketing, Clif Bar & Company
Sarah Ciccarello, vice president of customer marketing, joined Clif Bar & Company in August 2005. With two decades of experience in the CPG industry at AC Nielsen, Quaker Oats and Pepsico, she started her career at Clif as director of retail, leading the retail sales team and broker operations. She transitioned to director of sales, leading regional sales managers on both US coasts and developing the Canadian business. In 2010, she added export and UK responsibilities to her job duties, as she continues to develop international business for the company. Outside work, Ciccarello cofounded the Northern California chapter of the Network of Executive Women and served as its co-chair. She enjoys hiking, camping and skiing, which gives her ample opportunity to indulge in her favorite energy bar—LUNA Protein Chocolate Cherry Almond.
Adam Kleinberg, CEO, Traction
Adam is CEO and a founding partner of San Francisco-based Traction, a creative agency with a digital core. In 2001, Traction was born in the spare bedroom of Adam’s apartment. Since then, Traction has had the good fortune to provide innovative marketing solutions to some of the world’s greatest brands including AAA, Adobe, Alibaba.com, Bank of America, Bonny Doon Vineyards, CamelBak, Clos du Bois, Intel, Intuit, Robert Half International, Salesforce.com, SAP, Shutterfly, Virgin Mobile, Walmart.com and Web 2.0 Expo. The agency was named the #1 interactive agency in the United States for 2009 by BtoB Magazine—and was the runner up for that award in 2010 and 2011. Adam also writes for Mashable, Huffington Post, iMediaConnection and was featured in the first-ever issue of ad:tech’s Marketing Masters series. He is one of fifteen agency professionals to have been named to BtoB Magazine’s “Who’s Who in BtoB.”
Dave Santos, Senior Director of Sales, Genentech
Dave is senior director for the Avastin sales organization at Genentech. Avastin is Genentech's largest product, with revenues of more than $2B in the U.S., and multiple indications for the treatment of cancer. Dave has extensive experience in the pharmaceutical and biotech industry. Over the last 15 years, he has led sales and marketing teams at leading companies in the oncology market, including Bristol-Myers Squibb and Lilly. Since joining Genentech more than eight years ago, Dave has held senior sales management positions at the regional and national level, and he has led two marketing teams. In these roles, he has led several strategic initiatives to improve the engagement and productivity of sales forces in dynamic and challenging markets. Over his leadership career, he has recruited, hired, retained and developed countless sales representatives and managers in the pharmaceutical and biotech industry.
Andy Scollan, Director of Sales Development for North and Latin America, Salesforce.com
Andy Scollan joined Salesforce.com in April 2004. He started his career there as a sales representative, spent two years as a customer success manager, and returned to the sales development organization to manage an SR team in early 2007. Andy was promoted into his current role in 2010, and is now responsible for four SR teams comprised of 40 sales representatives across the U.S. and Latin America. These teams are responsible for generating pipeline and closed business, primarily in the SMB space. More importantly, these SR teams serve as a feeder for the account executive teams at Salesforce.com. Under Andy's leadership, he has hired and developed 75 SRs and has seen 55 of them promoted within the company. Prior to joining Salesforce.com, Andy worked in the field of network consulting. He earned a B.S. in biology from the University of Notre Dame.
About the Event
This event is presented by the marketing department at San Francisco State University and sponsored by Robert David. Event proceeds benefit the development of a program to train undergraduate students to be skilled business-to-business sales professionals.
Contact Sanjit Sengupta, professor of marketing, for more information :
- sengupta@sfsu.edu
- (415) 817-4366
