Course Descriptions

Undergraduate

Prerequisite: Upper division standing.

Introduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place and promotion in domestic and international settings.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Communication, attitudes, opinion, ethical conduct, and responsible social performance as foundations of effective public relations. Relevant current events and public relations programs. Models for analysis and practice. Philosophical, historical, and environmental influences.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Psychological factors underlying prospect behavior from initial recognition of need to final purchase of products and services.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Economic aspects of advertising; selection of media, testing effectiveness; organization for carrying out advertising activities, principles, and procedures.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Organization of a single-unit and multi-unit retail institution. Operational problems: location, layout, merchandise handling, customer service, protection, and expense control.

Units: 3

Prerequisites: MKTG 434 and MKTG 632 with grades of C or better.

Restricted to marketing majors and minors.
Creation and production of advertising for different clients. Strategy and creative development, with production for a variety of media. Classwork, 2 units; laboratory, 1 unit. [CSL may be available; consult index for page reference.]

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Transaction channels through which goods and services are sold and purchased. Roles of marketing channel members and intermediaries.

Units: 3

Prerequisites: MKTG 431, MKTG 633.

Restricted to marketing majors and minors.
Introduction to the theories and practice of sales promotion and publicity. Consumer behavior, foundations of sales promotions, manufacturer and retailer sales promotion planning; types of trade and consumer sales promotions. (Plus-minus letter grade only.)

Units: 3

Prerequisites: MKTG 431.

Restricted to marketing majors and minors.
Overview of digital technologies and networks and their applications for marketing to consumers and businesses. Study of best practices on the use of web, social media and mobile marketing by businesses, government and non-profit organizations. Exploration, analysis and assessment of the effectiveness of digital marketing campaigns.

Units: 3

Prerequisites: MKTG 431, consent of instructor, department chair, and appropriate employment.

Restricted to marketing majors and minors.
Experience in a business field. Principles, theory, and practice applied to real situations. Major report required. May be repeated for a total of 6 units.

Units: 3

Prerequisites: DS 212; MKTG 431; ISYS 263 or pass computer information systems proficiency test.

Restricted to marketing majors; other students may add on a space available basis.
Research design and methodology. Analyze, evaluate, and utilize marketing research findings. Use of case method and computer applications to make marketing decisions.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors. Other students may add on a space available basis.
Behavioral models explore consumer needs and motivation incorporating psychological theory applied to personality traits, learning, perception, symbolism and communications, social influences and understanding consumer behavior.

Units: 3

Prerequisites: MKTG 431 and MKTG 433.

Restricted to marketing majors and minors.
Role of sales managers in line and staff planning. Selection, organization, supervision, compensation, and motivation of the sales force. Coordination of sales with other marketing functions. Measuring the sales manager's contribution to profitable operations.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Recognizing the importance of services in the global economy, this course provides theory, frameworks and tools for addressing the unique challenge of marketing in industries such as banks, healthcare, transportation and entertainment.

Units: 3

Prerequisites: MKTG 431; restricted to marketing majors and minors.

Assessment and management of reputational risks stemming from behavior of senior executives or employees, failures in safety, accidents, rumors, etc. Focus on the communication strategies and tactics to rebuild trust and restore organizational regulation.

Units: 3

Prerequisites: MKTG 431, MKTG 632, and MKTG 633.

Restricted to marketing majors. Other students may add on a space available basis.
Planning, organizing, integrating, and measuring the total marketing plan. Problems of managing the marketing function. Managerial supervision and control of marketing.

Units: 3

Prerequisite: MKTG 632 with a grade of C-; restricted to marketing major.

Examination of techniques to manipulate, visualize, and analyze secondary data to address a variety of marketing issues in areas such as segmentation, customer relationship management, advertising, and digital marketing through hands-on experience using case studies and real-world marketing data. (Plus-minus letter grade only)

Units: 3

Prerequisites: MKTG 431 and consent of instructor.

Restricted to upper division marketing majors and minors.
Examination of the theories, concepts, principles and strategies necessary to manage brands in the marketplace.

Units: 3

Prerequisites: IBUS 330, MKTG 431.

Restricted to marketing majors and minors.
Environmental factors affecting world marketing management; consumer and industrial products market patterns; establishing channels of distribution; management of marketing functions including communication, pricing, product policy, promotion, financing, and logistics.

Units: 3

Prerequisite: MKTG 431.

Restricted to marketing majors and minors.
Product and innovation management for creating, developing, and commercializing new products and innovations. Emphasizes the importance of creativity, innovativeness, and entrepreneurship as the sources of new products and new venture businesses. (Plus-minus letter grade only.)

Units: 3

Prerequisite: Consent of instructor, adviser, and department chair.

Intensive problem analysis under the direction of a marketing faculty member. Open only to upper division students who have demonstrated ability to do independent work. [CSL may be available; consult index for page reference.]

Units: 1 - 3