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Sr Media Analyst

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Job: Sr Media Analyst

Date posted: 08/13/13
Employer Name: iCrossing
Deadline: 8/14/2013
Who should apply? Undergraduate Students Only

Major Job Responsibilities / Accountabilities:

  • Research clients’ websites – understand online goals and objectives.  Develop keywords and phrases relevant to business model.
  • Assisting in development of search media plans (research, , targeting, and network distribution, keyword building, ad copy writing, etc.) and building effective relationships with all vendors
  • For client media campaigns, develop advertising copy / messaging adhering to the search engine specifications and guidelines.
  • Responsible for proofreading content and ensuring quality of message.
  • Interact with clients as needed for approvals and / or revisions.
  • Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
  • Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement.
  • Assisting in monthly and quarterly media billing reconciliations.
  • Study, observe and develop learnings on all elements of paid media campaign management.
  • Maintain an understanding of industry trends and research industry related media.
Skills & Abilities:
  • Bachelor’s  Degree  with strong academic record
  • Minimum of one (1) year of experience in search engine marketing/paid search (ie: experience with bid management and adjustment of search media campaigns across multiple sites, keyword building and writing effective copy, highly relevant and targeted to clients' products and/or services.)
  • Experience with internal site visitor reporting/tracking programs or software (Google Analytics, Coremetrics, Omniture).
  • Google Adwords Certification a plus
  • Strong Excel skills
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytical skills required
  • Strong verbal and written communication skills
  • Detail-oriented and organized
  • Exhibit enthusiasm, passion, creativity and commitment


*Please include a cover letter detailing your interest and experience as it relates to this open role.


iCrossing is looking for a motivated individual to join our San Francisco Paid Search Media team as a Sr. Media Analyst.   Working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals. 


The Sr. Media Analyst participates in all aspects of clients’ search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.  The focus is exclusively on paid search and related PPC campaigns.  

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