Summary of essential job functions

The Marketing Programs Manager is expected to:

• Implements marketing and sales enablement campaigns by assembling and analyzing sales forecasts; preparing marketing and sales enablement strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Tracks leads and costs by analyzing and entering and tracking through SFDC.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data. Reports should include lead volumes required to support business plan, actual leads (by tactic) and recovery plans.
• Keeps promotional materials ready by coordinating requirements with sales and partners, coordinating with outside vendors; inventorying stock; placing orders; verifying receipt.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Creates and manages a central repository of marketing collateral (brochures, graphics, papers, etc.) to drive consistency across organization and enable timely edits and changes
• Coordinate with outside web services firm to assure web site is consistent and well maintained
• Coordinate with outside firm to develop customer success stories and solution briefs
• Coordinate with internal and external resources to assure blogs are kept current
• Updates job knowledge by participating in educational opportunities; reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Job Description

Markets products by developing and implementing marketing, sales support and channel enabling campaigns and materials; tracking lead data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports. Responsible for building and managing a central repository of collateral, graphics, sales materials and content. Coordinate with outside vendors that maintain company web site and blogs to assure consistency of messaging and content.

Company Context

SIOS Technology Corp has been providing proven high availability and data replication to the global markets for more than a decade. As the enterprise HA/DR market matures, STC must increase differentiation to maintain share and margin in traditional markets while developing new offerings that transition the company into more strategic and sustainable growth markets. As a wholly owned subsidiary of a publicly traded Japanese parent company, STC offers the stability and cash flow of a larger software provider and the excitement, dynamics and value creation opportunities of a software start-up.