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SFSUMA Presents: Product Naming and Brand Names That Don't Suck | Eat My Words

News + Events : SFSUMA Presents: Product Naming and Brand Names That Don't Suck | Eat My Words

Event
SFSUMA Presents: Product Naming and Brand Names That Don't Suck | Eat My Words
Date
Tuesday, November 13, 2012
Time
6:00pm - 7:15pm
Address
BUS 217
Detail

Eat My Words’ founder, Alexandra Watkins, is an entertaining speaker known for her fun and engaging presentation, “How to Create Brand Names with Buzz.”

She’s won rave reviews from audiences who have seen her speak at events for American Express OPEN, the National Speakers Association, SF City Club, eWomen Network, In Good Company, Sandbox Suites, Bay Area Marketers, Co-Spot, the San Francisco Chamber of Commerce and more. http://eatmywords.com/

What You’ll Learn

Packed with real life examples and war stories from the trenches, you’ll discover the secret to powerful brand names that generate buzz and revenue in this “never a dull moment” presentation.

Whether you’re naming a business now or in the future, you’ll learn everything you need to know about the new rules of creating brand names:

  • How to avoid costly naming mistakes
  • How to evaluate the strength of any brand name in 15 seconds
  • Why old school brand names no longer work
  • Why you should not use your own name as your brand name
  • Domain name secrets that will save you thousands
  • How to cash in on clever names with branded merchandise
  • Where to find free naming resources online
  • How to prevent SLURLS gone wild

This video has a great tone with what this is all about: 

http://vimeo.com/45460207#


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