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Ethical Issues in Social Media

News + Events : Ethical Issues in Social Media

Event
Ethical Issues in Social Media
Date
Tuesday, November 6, 2012
Time
6:00pm - 7:00pm
Address
SF State Campus, 1600 Holloway Ave, LIB 121
Detail

Panelists:

  • Bruce Carlisle, Founder & CEO, Conference Hound
  • Neil Cohen, Vice President, Marketing, Visage
  • Koka Sexton, Director of Social Strategy, InsideView

Bruce Carlisle is currently CEO and founder of Conference Hound, a San Francisco-based seed stage company dedicated to global discovery of conferences and trade shows in the $263 billion (U.S) conference and trade show industry. He is also the leader of Digital Axle, a specialized digital marketing consultancy.

Bruce’s career spans the disciplines of web publishing, digital marketing, advertising, PR, direct marketing, broadcast news and sports production, and for the last 17 years, digital marketing and e-commerce. Bruce is a recognized leader in the field of digital marketing who has been published, interviewed or featured in Fortune, Red Herring, the Wall Street Journal, The Industry Standard, CNN Business News, BtoB Magazine and Advertising Age among other outlets. He was featured in a chapter of the recently published book, Internet Ad Pioneers: The Stories Of The Unsung People Behind The Birth And Growth Of The Internet Ad Industry (Volume 1) by Cory Treffiletti.

In 1996, Bruce Carlisle co-founded and became president and CEO of SF Interactive, one of the nation's pioneering interactive advertising agencies. Recognized in 2000 as “the fastest growing privately-held company in the San Francisco Bay Area” by The San Francisco Business Times, SFI developed award winning programs for Cisco, VeriSign, HP, Netscape and Microsoft as well as consumer-focused companies including Morgan Stanley Online, Snapple, Nike, and Roxio. In March 2003, SFI was acquired by Butler, Shine, Stern & Partners, the award winning Sausalito-based advertising agency, where Bruce served as president until March of 2004.

Neil Cohen has more than has 30 years of experience creating, building and managing brands for start-ups to Fortune 500 companies, including SEGA, Hilton, Arby’s and McDonalds.

At Visage, he is responsible for the company's brand, lead generation, communication and social marketing programs. Prior to Visage, Neil was the principal of Cohen & Company, a San Francisco-based brand and marketing strategy firm that has done work for Yahoo!, Blue Shield, Friendster, San Francisco State University, SFO, Audience, Alibaba and more than 100 startups.

Neil has held vice president positions at SEGA, Hilton, Arby’s and Zircon Corporation and was a founding partner of Gelman & Gray Communications and (purchased by Chiat Day) Douglas Consulting Group (purchased by Cohn & Wolf).

Neil currently teaches marketing at SF State University and previously taught at the University Of Southern California Annenberg School for Communication. He has been a guest speaker at the Haas School of Business, University of California, Berkeley, The Wharton School of the University of Pennsylvania, and the University Of Chicago Graduate School Of Business. He received a bachelor of science degree in journalism from the University of Florida, Gainesville and a master of science degree in journalism from the Annenberg School for Communication at University of Southern California, Los Angeles.

Koka Sexton, director of social strategy at InsideView, is one of the most recognized social media experts in the technology industry. With over ten years of sales experience and a passion for social media, Koka is the perfect evangelist for social selling, a topic that he promotes through national speaking engagements and InsideView's newest social media endeavor: Social Selling University. Koka's expertise extends beyond his endless knowledge of social networks into his skill at employing them to drive lead generation, create new opportunities, and engage customers.

 

For complete information and special events, see Business Ethics Week 2012


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