Directory : Faculty : Sanjit Sengupta

Sanjit Sengupta, PhD

Professor, Marketing

Sanjit Sengupta (Ph.D. 1990, University of California, Berkeley), professor of marketing, teaches courses in strategic marketing, business-to-business marketing, high-tech marketing and E-business marketing strategy.

He has also taught at the University of Maryland, College Park and in many executive development programs in the USA, India, Finland and South Korea.

His research interests include new product development and technological innovation, strategic alliances, sales management, and international marketing. His research has been published in many journals including Academy of Management Journal, Journal of Marketing, and Journal of Product Innovation Management.

His book, Marketing of High-Technology Products and Innovations, Second Edition, co-authored with Jakki Mohr and Stan Slater, has recently been published by Pearson Prentice Hall.

Prior to his academic career, Professor Sengupta worked in sales and marketing for Hindustan Computers Limited and CMC Limited in Bombay, India.