College of Business {College of Business}

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Sustainability Vs Hedonic and Utilitarian Goods

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

Sustainability Vs Hedonic and Utilitarian Goods

Conference

When might consumers choose a more sustainable product despite a tradeoff with other product attributes?

Year

2013

Description

Complete Citation

Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the Marketing and Public Policy Conference (Washington DC, USA).

Website

See Faculty: Minu Kumar

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