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When might consumers choose a more sustainable product despite a tradeoff with other product attributes?

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

When might consumers choose a more sustainable product despite a tradeoff with other product attributes?

Conference

PIDM Conference

Year

2013

Description

Complete Citation

Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the International Product Development Management Conference (Paris, France).

Website

See Faculty: Minu Kumar

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