Intellectual Contribution by Anne Koch

Contribution Title

Marketing as Management Tool for Museums of the Future

Publication

In: Bendixen, P. et al. (ed.), Handbook of Cultural Management

Co-author

Year

2002

Description

Complete Citation

Koch, A. (2002): Marketing as Management Tool for Museums of the Future (in German), in: Bendixen, P. et al. (ed.), Handbook of Cultural Management, Stuttgart: Raabe Edition, pp.1-18.

Website

See Faculty: Anne Koch