The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida
Directory : Faculty : Intellectual Contributions
Intellectual Contribution by Andrew Walls
Contribution Title
The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida
Publication
Journal of Hospitality Marketing and Management
Co-author
Croes, R., Shani, A.
Year
2008
Description
Complete Citation
Croes, R., Shani, A., & Walls, A.R. (2008). The Value of Destination Loyalty: Myth or Reality? The Case of Visitors to Kissimmee/St Cloud, Florida. Journal of Hospitality Marketing and Management, 19(2), 115-136.
Website
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