Intellectual Contribution by Jan Ahrens

Contribution Title

A Content Analysis of Registration Processes Websites: How Advertisers Gather Information to Customize Marketing Communications.

Publication

Journal of Interactive Advertising

Co-author

James R. Coyle

Year

2011

Description

Journal of Interactive Advertising

March 2011.

Ahrens, Jan and Coyle, James. A Content Analysis of Registration Processes Websites: How Advertisers Gather Information to Customize Marketing Communications.

Complete Citation

Website

See Faculty: Jan Ahrens