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Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals.

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Intellectual Contribution by Jan Ahrens

Contribution Title

Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals.

Conference

American Academy of Advertising

Year

2008

Description

American Academy of Advertising

2008. Presentation regarding eReferral dissertation topic. Ahrens, Jan and Michal Ann Strahilevitz. Generating eReferrals: The Effects of Incentives and Incentive Magnitude on Sender and Receiver Online Referrals. American Academy of Advertising Conference Proceedings, 2008.

Complete Citation

Website

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