College of Business {College of Business}

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When we teach about "base of the pyramid" business, are we teaching a different theory of business in society?

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Jason Harris-Boundy

Contribution Title

When we teach about "base of the pyramid" business, are we teaching a different theory of business in society?

Conference

Internalational Society for Business and Society Conference 2007

Year

2007

Description

Complete Citation

Website

See Faculty: Jason Harris-Boundy

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