College of Business {College of Business}

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Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Novelty

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Novelty

Publication

Journal of Business Research, 61 (8), 859-867.

Co-author

Mahmood Hussain, and Sanjit Sengupta

Year

2008

Description

Complete Citation

Website

See Faculty: Subin Im

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