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Do Line Extensions Influence Parent Brand Equity? An Investigation of Supermarket Packaged Goods

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Ian Clark Sinapuelas

Contribution Title

Do Line Extensions Influence Parent Brand Equity? An Investigation of Supermarket Packaged Goods

Publication

The Journal of Product & Brand Management

Co-author

Sanjay Ram Sisodiya

Year

2009

Description

Complete Citation

Forthcoming

Website

See Faculty: Ian Clark Sinapuelas

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