Intellectual Contribution by Ian Clark Sinapuelas

Contribution Title

Entry for Supermarket Me-Too Brands: An Empirical Explanation of Incidence and Timing

Publication

Marketing Letters

Co-author

William T. Robinson

Year

2009

Description

Sinapuelas, Ian Clark and William T. Robinson (2009), "Entry for Supermarket Me-Too Brands: An Empirical Explanation of Incidence and Timing" Marketing Letters 20(2), 183-196.

Complete Citation

Website

See Faculty: Ian Clark Sinapuelas