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Food and environment as Determinants of Restaurant Format Choice When Dining out with Children: An Exploratory Study in Turkey.

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Intellectual Contribution by Mehmet Ergul

Contribution Title

Food and environment as Determinants of Restaurant Format Choice When Dining out with Children: An Exploratory Study in Turkey.

Publication

Co-author

Boyce, J.B., Harp S.S., and Stout, B.L

Year

2007

Description

The purpose of this research was to identify the impact of selected environmental influences on Turkish children's food choices. Four focus groups were conducted with thirty-one parents of children four to six years old in Ankara, Turkey to determine (a) how dining out impacts children's healthy eating habits, (b) the expectations and satisfaction levels of Turkish families when they are dining out with their children, and (c) the impact of environmental influences on food likes and dislikes of children. Four categories: (a) dining out with children, (b) children's food likes and dislikes, (c) environmental factors, and (d) improving current menu selections for children evolved from the opinions, ideas, perceptions, and motivations expressed by the participants. This study revealed that environmental factors and nutrition knowledge impact Turkish children's food choices. Further, environmental factors and children's food choices were determinants of restaurant format choice. As an exploratory step, findings of this research may serve as a framework for further investigations to be conducted in Turkey. Recommendations could be incorporated into marketing strategy benefiting children and the food service industry in Turkey.

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