Intellectual Contribution by Minu Kumar

Contribution Title

Moderating Role of Personality Traits on Propensity to Stay with a Service Provider

Conference

Society for Marketing Advances

Year

2004

Description

Complete Citation

Tandoh (Adjei), Mavis, Minu Kumar, & Victoria Bush (2004), "The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider," Proceedings of Society for Marketing Advances, Florida

Website

See Faculty: Minu Kumar