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Innate factors of Product form; an agenda for research in Marketing

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Minu Kumar

Contribution Title

Innate factors of Product form; an agenda for research in Marketing

Conference

International Conference on Innovation by Brand and Design Management

Year

2004

Description

Complete Citation

Kumar Minu, Noble Charlie (2004) "Innate factors of Product form; an agenda for research in Marketing" Proceedings of the International Conference on Innovation by Brand and Design Management in Seoul (Korea).

Website

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