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Consumers' Responses to Attribute Incongruity in New Product Design

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Yikuan Lee

Contribution Title

Consumers' Responses to Attribute Incongruity in New Product Design

Conference

American Marketing Association (AMA) 2007 Winter Educator Conference

Year

2007

Description

Complete Citation

Website

See Faculty: Yikuan Lee

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