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Using Market Segmentation to Develop a Large-section Web-Enabled Introductory Marketing Course

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Bruce Robertson

Contribution Title

Using Market Segmentation to Develop a Large-section Web-Enabled Introductory Marketing Course

Publication

Innovate

Co-author

Jason Cole

Year

2006

Description

Increasing enrollment and decreasing budgets have caused many public universities, such as San Fransisco State University (SFU), to offer mega-sections of courses to hundreds of students. Yet the needs of many students are at odds with the large enrollments, inflexible times, and inconvenient locations of these classes. Jason Cole and Bruce Robertson look at an alternative to traditional courses in this context

Complete Citation

Cole, Jason and Bruce Robertson, 2006, "Using Market Segmentation to Develop a Large-section Web-Enabled Introductory Marketing Course." Innovate 2 (4), http://www.innovateonline.info/index.php?view=article&id=61 (accessed March 27, 2006)

Website

http://www.innovateonline.info/index.php?view=article&id=61

See Faculty: Bruce Robertson

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