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The Impact of Wine Tasting on Wine Purchases: Evidence From Napa, California

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Foo-Nin Ho

Contribution Title

The Impact of Wine Tasting on Wine Purchases: Evidence From Napa, California

Publication

International Journal of Wine Marketing

Co-author

Mark Patrick Gallagher

Year

2005

Description

Complete Citation

Foo Nin Ho and Mark Patrick Gallagher (2005), "The Impact of Wine Tasting on Wine Purchses: Evidence from Napa, California," International Journal of Wine Marketing, 17(1), 44-53. Forthcoming.

Website

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