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Exploring the Connection Between Frustration and Consumer Choice Behavior in a Dynamic Decision Environment

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Kathy O'Donnell

Contribution Title

Exploring the Connection Between Frustration and Consumer Choice Behavior in a Dynamic Decision Environment

Publication

Psychology & Marketing

Co-author

Judi Strebel and John G. Myers

Year

2004

Description

Complete Citation

Website

See Faculty: Kathy O'Donnell

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