College of Business {College of Business}

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Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Novelty: Two-stage Least Square Estimation Approach

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

Testing Interaction Effects of the Dimensions of Market Orientation on Marketing Program Novelty: Two-stage Least Square Estimation Approach

Conference

American Marketing Association Summer Educators' Conference

Year

2005

Description

Complete Citation

Website

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