College of Business {College of Business}

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A Conceptual Model of Cross-functional Integration and New Product Performance: A Group Effectiveness Perspective

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subin Im

Contribution Title

A Conceptual Model of Cross-functional Integration and New Product Performance: A Group Effectiveness Perspective

Conference

American Marketing Association Summer Educators' Conference

Year

2005

Description

Complete Citation

Website

See Faculty: Subin Im

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