The Globalization of the Wine Industry: Implications for Old and New World Producers
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Intellectual Contribution by Susan Cholette
Contribution Title
The Globalization of the Wine Industry: Implications for Old and New World Producers
Conference
Fourth International Business and Economy Conference (2005 IBEC)
Year
2005
Description
A paper by Cholette (primary) with Castaldi and Fredericks
This paper was accepted for presentation at the Fourth International Business and Economy Conference (2005 IBEC) in Honolulu, HI. I will be the person presenting. The conference proceedings are refereed, and after the conference we hope that it will be considered for publication in the IBEC journal.
Complete Citation
ABSTRACTAs little as ten years ago, the global wine industry was highly fragmented and localized. Recent decreases in tariffs, logistical costs, and other barriers to international trade have provided wine producers in the old and new world the opportunity to sell their products outside of a limited region, as well as face competition from distant suppliers. This new international access is reshaping how wines are produced and consumed alike.This research explores the globalizing forces that are currently reshaping the wine industry and how different wine regions and the producers therein are reacting to, or anticipating the changes. The purposes of the paper are to 1) profile nine major wine producing countries, 2) identify the primary driving forces and key success factors shaping the global wine industry, and 3) determine which countries are best positioned to successfully capitalize on the opportunities and counter the challenges brought by globalization and the other driving forces in the wine industry.
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