Intellectual Contribution by Subin Im

Contribution Title

Creativity in Innovation Teams

Conference

International Business and Economics Conference

Year

2004

Description

I presented the paper, "Creativity in Innovation Teams" to 18 delegates from Korean Channel Management.

Complete Citation

In this study, the authors examine new product (NP) and launch program (LP) creativity in product innovation teams. They develop a model that relates team dynamics and characteristics, creativity, and product competitive advantage (PCA). The study consists of matched responses from 206 product innovation teams in high-tech firms. The findings indicate that NP, but not LP, creativity enhances PCA. The authors additionally find that two separate dimensions of creativity

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