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A Case Study os GlaxoSmithKline: Pricing in the Pharmaceutical Industry

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by John Dopp

Contribution Title

A Case Study os GlaxoSmithKline: Pricing in the Pharmaceutical Industry

Conference

The International Business & Economics Research Conference

Year

2001

Description

Co-authors: Duerr and Wong

Presenter: Dopp

Description: Case Study format of the pricing, marketing, costs and risks facing the Pharmceutical Industry in the US and abroad. Included is a discussion of the regulatory enviornment of the US and the effects of that environment on research, development and innovation.

Complete Citation

Best Paper Award: Published in the Proceeding of the conference.

Website

See Faculty: John Dopp

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