College of Business {College of Business}

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The Search for the World Car

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Joel Nicholson

Contribution Title

The Search for the World Car

Publication

International Marketing and Export Management by Albaum, Strandskov, and Duerr (3rd Ed.) London: Addison Wesley Longman.

Co-author

Duerr, E. and Gurney, N.

Year

1998

Description

Complete Citation

Duerr, E., Nicholson N., and Gurney, N. 1998. The Search for the World Car. Case study in International Marketing and Export Management by Albaum, Strandskov, and Duerr (3rd Ed.) London: Addison Wesley Longman.

Website

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