Intellectual Contribution by Yikuan Lee

Contribution Title

Marketing Learning for Breakthrough Innovation in New and Established Firms

Conference

the 1998 AMA symposium on Marketing and Entrepreneurship Conference (the "Gerry Hills Conference) at University of Illinois, Illinois.

Year

1999

Description

Complete Citation

"Marketing Learning for Breakthrough Innovation in New and Established Firms," co-authored with Gina O'Connor and Joseph G. Morone, Proceedings of the 1998 AMA symposium on Marketing and Entrepreneurship Conference (the "Gerry Hills Conference) at University of Illinois, Illinois.

Website

See Faculty: Yikuan Lee