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Assessing the Service Quality and Satisfaction Responses of Mexican Urban Consumers

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Joel Nicholson

Contribution Title

Assessing the Service Quality and Satisfaction Responses of Mexican Urban Consumers

Publication

The Journal of Marketing Theory and Practice

Co-author

Taylor, S.A., Milan, J.A., and Valencia, R.

Year

1997

Description

Complete Citation

Taylor, S.A., Nicholson, J.D., Milan, J.A., and Valencia, R. (1997). Assessing the Service Quality and Satisfaction Responses of Mexican Urban Consumers. The Journal of Marketing Theory and Practice, Special Issue on Multicultural Marketing, C.P. Rao, Editor. Vol. 5(1): 78-90.

Website

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