Intellectual Contribution by Judi Strebel

Contribution Title

Satisfaction, Frustration & Delight: A Framework for Understanding How Consumers Interact with Web Sites

Conference

2001 Academy of Marketing Science Annual Conference

Year

2001

Description

Complete Citation

"Satisfaction, Frustration & Delight: A Framework for Understanding How Consumers Interact with Web Sites," presented at the 2001 Academy of Marketing Science Annual Conference, San Diego, California, 2001.

Website

See Faculty: Judi Strebel