Intellectual Contribution by Judi Strebel

Contribution Title

Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels

Publication

Journal of Consumer Psychology

Co-author

Year

2004

Description

Complete Citation

Consumer Search in High Technology Markets: Exploring the Use of Traditional Information Channels," with Tulin Erdem and Joffre Swait, forthcoming 2004, Journal of Consumer Psychology

Website

See Faculty: Judi Strebel