Intellectual Contribution by Subodh Bhat

Contribution Title

The Role of Dual Entitlement and Equity Theories in Consumers' Formation of Fair Price Judgments: An Investigation Within a Business-to-Business Service Setting

Publication

Journal of Professional Services Marketing

Co-author

Year

1998

Description

Complete Citation

Journal of Professional Services Marketing, 1998, 17 (1), 1-14

Website

See Faculty: Subodh Bhat