College of Business {College of Business}

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Symbolic and Functional Positioning of Brands

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

Symbolic and Functional Positioning of Brands

Publication

Journal of Consumer Marketing

Co-author

Year

1998

Description

Complete Citation

Journal of Consumer Marketing, 1998, 15 (1), 32-43

Website

See Faculty: Subodh Bhat

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