College of Business {College of Business}

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An Investigation of Consumer Reactions to the Use of Different Brand Names

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

An Investigation of Consumer Reactions to the Use of Different Brand Names

Publication

Journal of Product and Brand Management

Co-author

Year

1998

Description

Complete Citation

Journal of Product and Brand Management, 1998, 7 (1), 41-50

Website

See Faculty: Subodh Bhat

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