Intellectual Contribution by Subodh Bhat

Contribution Title

The Impact of Consumer Prejudices on Ad Processing: Heterosexual Consumers' Responses to Homosexual Imagery in Ads

Publication

Journal of Advertising

Co-author

Year

1998

Description

Complete Citation

Journal of Advertising, 1998, 27 (4), 9-28

Website

See Faculty: Subodh Bhat