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How Interpersonal Influence Susceptibility Influences the Intention to Purchase Products Emphasizing Group Affiliation

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

How Interpersonal Influence Susceptibility Influences the Intention to Purchase Products Emphasizing Group Affiliation

Publication

Society for Consumer Psychology Winter Conference Proceedings

Co-author

Year

1998

Description

Complete Citation

Society for Consumer Psychology Winter Conference Proceedings, 1998

Website

See Faculty: Subodh Bhat

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