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Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness

Directory : Faculty : Intellectual Contributions

Intellectual Contribution by Subodh Bhat

Contribution Title

Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness

Publication

Journal of Advertising

Co-author

Year

2002

Description

Complete Citation

Journal of Advertising, Fall 2002, 31 (3), 97-106.

Website

See Faculty: Subodh Bhat

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