College of Business {College of Business}

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Minu Kumar

Directory : Faculty : Minu Kumar

Minu Kumar

Associate Professor, Marketing

Minu Kumar

Minu Kumar is a Marketing Faculty in San Francisco State University (SFState). He received a B.S. in Pharmacy from the Government College of Pharmacy (Bangalore University, 1996), M.B.A. (Concentration in Pharmaceutical Marketing, 2002) and a Ph.D in marketing (Minor: Pharmaceutical Marketing, 2008) from the University of Mississippi. His primary scholarly interest lies in the area of New Product Development (NPD). Some notable topics of interest include but are not limited to, product design, aesthetics, knowledge management, acquisition and in-licensing innovation among others and research methodology using multivariate statistical techniques such as Structural Equation Modeling and Multilevel Modeling.

Contact Information



Office Hours:

Phone: 405-2852

Department: Marketing

Location: SCI 327

Advising Duties: Undergrad


Research Interests

  • Product Design and Development
  • Pharmaceutical Marketing
  • Organizational Information Processing
  • Innovation Research

Professional Associations

Past and Present Associations
  • Product Development Management Association
  • American Marketing Association
  • Academy of Marketing Science
  • Society of Marketing Advances
  • Karnataka State Pharmacy Council
  • Design Management Institute
  • Industrial Design Society of America
  • Pharmaceutical Market Research Group

Honors and Awards

  • Conference Co Chair (With Barry Bayus) for the 2013 PDMA Annual Research Forum
  • SFSU President's Award for Research (Fall 2012)
  • AMA Summer Conference 2011 Track Co-Chair (New Product Development and Entreprenuership Track)
  • Overall Best Conference Paper (AMA summer educators conference 2010)
  • Best paper in the track AMA summer educators conference 2010
  • 2006 AMA Sheth Doctoral Consortium Nominee (University of Mississippi)
  • 2006 MSI competitive research grant awardee
  • 2005 University of Mississippi Summer research Grant awardee
  • 2005 SMA Doctoral Consortium Nominee (University of Mississippi)
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