Professor Sanjit Sengupta publishes article in The Journal of Product Innovation Management
News + Events : Professor Sanjit Sengupta publishes article in The Journal of Product Innovation Management
Professor of Marketing Sanjit Sengupta coauthored, with Stanley F. Slater and Jakki J. Mohr, "Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions," which was published in The Journal of Product Innovation Management (Vol. 31, Issue 3, pages 552–566, 2014).
From the abstract: Product innovation is a key to organizational renewal and success. Relative to other forms of innovation, radical product innovations offer unprecedented customer benefits, substantial cost reductions, or the ability to create new businesses, any of which should lead to superior organizational performance.