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Winery and wine region strategy for sales, export and tourism

News + Events : Winery and wine region strategy for sales, export and tourism


Wine Branding and Strategy Program

Subodh Bhat, professor of marketing, teaches marketing strategy and brand management at San Francisco State University, and has recently focused on the branding of wine.

Subodh BhatBased on his research, Subodh Bhat has presented seminars to over a hundred wine industry owners and managers.

His presentation to members of the major wine-growers and vintners’ associations in the Bay area has covered topics including:

  • a primer on the basics of brand strategy
  • the role of branding strategy in sales, tourism and exporting
  • best practices in wine branding
  • tips on branding
  • the role of wine region branding in sales, tourism and exporting

His insight and expertise has been favorably received as acknowledged by the wine associations’ executives below: 

“Thank you, it was very informative and useful. Glad you paid us a visit!” -- Shannon Harbert, Marketing & Communications Coordinator, Lodi Winegrape Commission

“Thank you so much for the interesting and informative presentation.  The audience and I greatly appreciated your insight on the general concept of branding, as well as how it could be more fully applied to our specific industry.” -- Rhonda Motil, Executive Director, Monterey County Vintners and Growers Association

“Thank you again for sharing your knowledge and expertise with our wineries last night. I saw lots of folks taking notes…and took some myself!” -- Chris Chandler, Executive Director, Livermore Valley Winegrowers Association

“Thank you for sharing your insight and time with us last week. Our members really found value in your presentation… Thanks for all your energy…" -- Andrea Branton, Events & Marketing Manager, Livermore Valley Winegrowers Association

Professor of Marketing Subodh Bhat

Professor Subodh Bhat has a Ph.D. in marketing and is professor of marketing at San Francisco State. He mainly teaches marketing strategy and brand management to MBA and Executive MBA students.

He has also been visiting scholar at the Hong Kong University of Science and Technology, visiting associate professor at Stanford University and visiting professor at the University of California at Berkeley, and at many international universities.

His research interests include brand strategy, the use of controversial advertising and entrepreneurship. He has published several articles in journals such as the Journal of Marketing Research, Journal of Advertising, Journal of Business Research, Journal of Product and Brand Management and Journal of Consumer Marketing.

He has consulted with and has offered executive training on various strategic marketing and brand management issues at several businesses. He has most recently conducted research on wine branding and has presented seminars on this subject to executives at small and medium Bay area wineries.

Contact Us

For more information on upcoming dates for the program please contact:

Orlando HarrisOrlando Harris
Executive Director for Business Development and Marketing
San Francisco State University Downtown Campus
835 Market Street, Suite 550
San Francisco, CA 94103
(415) 817-4321 (o)
(510) 685-9290 (m)


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